2.4

• communication media: the methods use to communicate a message
• feedback: the reciever's response to a message
• effective communication: information passed between two or more people or groups, with feedback to confirm that the message has been recieved and understoof
• two way communication: the reciever is allowed to respond to the message and the sender listens to the response
• What is email?

  An electronic written message sent over the internet
• What is a benefit of using email?

  It is quick and easy to write and send
• What does a 'read receipt' in email indicate?

  When the receiver has read the email
• What is a limitation of email communication?

  Some people may not check their emails regularly
• How can excessive use of email be a limitation?

  It may be ignored due to overuse
• What is a facsimile (fax)?

  A written document sent through the phone line
• What is a benefit of using a fax?

  It is a quick way to send a paper copy
• How fast can a fax be sent?

  Anywhere in the world in a few seconds
• What is a limitation of using a fax machine?

  Not all businesses have a fax machine
• Why can faxes be unreliable?

  Problems with the phone line can occur
• What has often replaced the use of fax machines?

  Email
• What is a report?

  A document communicating project findings
• What is a benefit of a report?

  It is specific to the research topic
• Why is the format of a report beneficial?

  It is often easy to read and understand
• What is a limitation of writing a report?

  It can be time-consuming to research and write
• What is another limitation of reports?

  They often contain a lot of information
• What is a letter?

  A written document sent through the post
• What is a benefit of sending letters?

  It passes important information to stakeholders
• How can letters save time?

  Copies can be sent to multiple people
• What is a limitation of letters?

  They may contain errors that can be problematic
• What is another limitation of letters?

  No guarantee that the stakeholder has read it
• What is a meeting?

  A group discussion either face-to-face or online
• What is a benefit of meetings?

  They allow discussion of concerns and ideas
• How quickly can decisions be made in meetings?

  Very quickly
• What is a limitation of meetings?

  Some people may dominate the discussion
• Why can meetings be time-consuming?

  They do not always lead to an outcome
• What is an advertisement?

  A message placed in the media to attract attention
• What is a benefit of advertisements?

  They can improve the business’s brand image
• How can advertisements attract new customers?

  By being creative and fun
• What is another benefit of advertisements?

  They are useful for recruiting staff
• How can advertisements effectively reach stakeholders?

  Using the right media can catch attention
• What is a limitation of advertisements?

  They can be very expensive
• Why might some stakeholders not act on advertisements?

  They may not pay attention to them
• What is a benefit of using video for communication?

  It is direct and effective like face-to-face
• How is video communication cost-effective?

  Services like Skype are often free
• What is a limitation of video communication across countries?

  Different time zones can complicate scheduling