Sources of data or information in the form of visual representation. Requires interpretation of the data gatherer. The level of reliability compared to other sources may vary considerably.
Formats and Types of Visual Media
Non-Projected Visual Media
Projected Visual Media
Non-Projected Visual Media
A type of visual media that requires no projection material or electric power
Projected Visual Media
Uses bright light to pass through a transparent picture, by means of a lens, or electronic power
Advantages and Limitations of Visual Media
Provides greater impact and retention
Can be harmful due to some content that may be violent or inappropriate
Value of Visual Media
Information Dissemination
Infographic
Visual Design
Infographic
Makes the data easily understandable at a glance
Visual Design
Refers to design principles and elements in the production of visual media and information that take into consideration the visual perception of the audience in regards with their prior knowledge, culture, etc.
Elements of Visual Design
Line
Shape
Form
Texture
Color Palette
Line
A mark in a surface connecting two points
Types of Lines
Vertical lines
Zigzag lines
Horizontal lines
Curved lines
Diagonal lines
Vertical lines
Straight lines moving up and down. Suggests power and strength.
Zigzag lines
Lines made up of diagonal lines
Horizontal lines
Lines which are parallel to the horizon. Signifies peace and serenity.
Curved lines
Lines with gradual change in direction.
Diagonal lines
Lines that are slant. Conveys life and motion.
Shape
A self-contained area from a series of lines
Types of Shapes
Circles
Squares and Rectangles
Triangles
Spirals
Circles
Project eternity, wholeness and completeness.
Squares and Rectangles
Show stability, order, formality and solidity. It is a "truth" shape since they contain information that people tend to believe and trust.
Triangles
Represent action, direction and dynamic tension. They could either be stable or unstable depending to their location or placement.
Spirals
Depict creativity and continuity. They suggest process, evolution and transformation.
Form
Describes the depth of three-dimensional 3D objects. It is achieved by combining two or more shapes and may vary in texture, color, and size.
Texture
Describes the surface of an object or element.
Types of Texture
Tactile Texture
Implied Texture
Tactile Texture
Also called as "real texture". A 3D texture which people can actually feel or touch.
Implied Texture
A 2D texture which can be seen but not touched.
Color Palette
A set of colors used in emphasizing, distinguishing and organizing information or elements in a design.