Disadvantages of Electronic Media

• E-marketing depends on technology which can fail sometimes
• The global market is very competitive and make high demands to the business
• Technology and systems need consistent maintenance
• The pricing structures are less flexible
• One of the big problems is that security is not guaranteed due to fraud
• Spam e-mail can irritate people and earn bad reputation for the business
• Negative opinions on being posted online bring bag publicity for the business
• It can sometimes exclude some potential customers who do not have access to the internet