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Foreign Marketing
Ways Businesses can enter the foreign market
Buying a company
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Cards (4)
Buying an existing local company may be the most appropriate
entry strategy
It may be the most costly and determining the true value of a firm in a foreign market will require due
diligence.
This
entry strategy
will immediately provide you the status of being a
local company
The business will receive the benefits of local
market knowledge
, an established customer base and be treated by the
government
as a local firm