Piggybacking

• Piggybacking is a particularly unique way of entering the international arena
• If a business has a unique product or service that they sell to large domestic firms that are currently involved in foreign markets, the business may want to approach them to see if their service of product can be included in their inventory for international markets.
• This reduces the business' risk costs because they are selling domestically, and the larger firm is marketing their product or service from the internationally