In contrast, flooding, another exposure-based therapy, immediately confronts individuals with the phobic stimulus, often leading to rapid extinction of phobic responses. Though more intense and longer, flooding can swiftly halt phobic reactions by removing the option of avoidance behaviour. This rapid stop of phobic responses, termed extinction, occurs as clients learn the harmless nature of the stimulus without avoidance. However, flooding can be distressing, necessitating informed consent and thorough preparation to deal with its traumatic nature.