2019

• Context


  Johnson called a snap election to gain more mandate over Brexit after failing to persuade parliament to approve a deal
• Results

  • Conservatives won their highest share of seats since 1987 with 365 seats and 43% of the vote
  • Labour won 202 their lowest since 1935
  • SNP and liberal democrats increased their vote share
  • Turnout was 67%
• Governing Competence


  May was viewed unfavourably by 59% of the public due to her mishandling of Grenfell Tower, the Windrush generation, failure to secure a Brexit deal and a failed no confidence vote (she won it)
• Manifesto


  Conservatives: not cutting taxes, extending NHS funding and controlling immigration

  Labour: tackling poverty and rebuilding public services
• Leadership


  Johnson was seen as charismatic and relatable

  Corbyn was seen as radical, weak (and honest)
• Issue Voting


  Brexit had still not been delivered
• Campaign

  Conservatives: centred it around Brexit with slogans like "Get Brexit done"

  Labour: focused on social media and appealing to younger generation
• Media


  Social media campaigns were launched by both sides with conservatives spending £1 million on Facebook. Televised debates were used