Importance of Media

• Newspaper Influence


  Declined over the years. The Sun once had over 3 million copies (1992) but now had under 2 million (2017)
• Television


  Much more important, Blair had a positive relationship with speeches like the 'People's Princess' though this was undermined by scandals such as Iraq War. Debates in 2010 got 9.6 million viewers
• Social Media


  Becoming much more important, and central to campaigns