Marketing Plan

• Business plan: a comprehensive paper that details the situation analysis, objectives, strategies, and tactics on how to monitor and control the enterprise
• Marketing Process:

  1. starts with identifying customer's needs where you are tasked to create a meaningful value proposition
  2. next, you study what the customers want or desire for you to build a Unique selling proposition.
• VALUE PROPOSITION: simply states why a customer should buy a certain product or service.
• value proposition: is the major driver in customer purchase or service availability
• good value proposition can give you an advantage over your competitors and is often what your prospects use to evaluate you
• value proposition: is a statement that answers the ‘why’ someone should do business with you.
• Value proposition: should convince a potential customer why your service or product will be of more value to them than similar offerings from your competition.
• Value Proposition: The first thing consumers encounter when exploring your brand.
• value proposition: has to be direct in addressing the problems of the customers, should have quantifiable benefits, and should differentiate itself from the competitors.
• UNIQUE SELLING POINT: refers to how you will sell the products or services to your customers.
• Marketing Research: is a comprehensive process of understanding the customer's intricacies and the industry they revolve in
• Marketing Research: this results in entrepreneurs major investment in a business
• Marketing Research: leads the entrepreneur to the most effective strategies to employ in their business
• Marketing Research: Aims to scrutinize the target market, their specific requirement, and the market size where the business operates
• Market size: approximation of the number of buyers and sellers, in the particular market
• Market size: use to gauge the vastness or tininess of the market where he or she intends to join
• market space or market universe: approximate number of customers that will buy the product or avail the service; this is the total market
• Customers: are said to be the lifeblood of the business
• Customers: are the people who buy the products or avail the services of the entrepreneur.
• Customers: Their thoughts, feelings, and experiences shape the decision of the business
• Customer Requirements: are specific features and characteristics that the customer need from product or service
• Customer Requirements: Entrepreneur must be aware of all this requirements for them to come up with features that best suit their needs.
• Customer: is the voice of every business that very entrepreneur should listen too.
• Market Intelligence: includes customer profiling,  derives entrepreneur on what correct strategies and tactics to employ.
• Market Segmentation: is a process of grouping similar or homogeneous customer according to demographic, psychographic, geographic, and behavior
• Secondary Target Market: is also necessary to spread out the capital expenditure and the risk as well
• Secondary Target Market: They are the customer who don’t have enough purchasing power or have fewer demands.
• Secondary target market: They may not be your Primary target market, but they can be converted once effective marketing are implemented
• Demographic Segmentation: also called as socioeconomic segmentation
• Demographic Segmentation: is the process of grouping customer according to relevant socioeconomic variables for the business venture.
• Demographic Data: can usually be derived from public document or the internet, thereby giving the entrepreneur an easier task of collecting data.
• demographic data: data that changes with society.
• Income Range and the Social Class of the Customer: are very important factors for the entrepreneur to consider because these represent the purchasing power of the market
• Occupation: This should also be considered not just to determine the customer's income but also their daily routine where goods and services can be properly positioned.
• Gender and Age group: The data must be mined because the life cycle of customers and their gender influenced their buying behavior
• Religion and Ethnicity: should be taken to account because these effect the way they products or avail services
• Estimate the potential market

  Eliminate the customer who are propobly unlikely to buy the product or avail the service.
• Estimate the potential market


  The approximate number of customers that will buy the product or avail the service.