Where an overseas business sells products below cost in domestic firm
Infant industries
New industries that still need to establish themselves
Protectionism
An approach by government to protect domestic producers
Common market/ single market
Market where goods and services can more freely among member countries
Customs union
A market where trade barriers are reduced and all member countries adapt the same rules/barriers against non-member counties
Preferential trade area
Low tariffs on certain products
Economic and monetary union
Trade barriers are removed - goods can move freely and common currency
Free trade area
Remove trade barriers among member states but keep different barriers with other countries
Economic union
Custom union and common market
Regional trade agreement
Trade agreement between a specific geographic location which involves reducing trade barriers to encourage trade
Rules of origin
Products made must be certified in the country made (regional trade agreement)
ASEAN
Association of southern east Asia nations - 10 countries including Singapore and Vietnam
Economies of scale
Increasing the scale of production leads to efficiency and lower costs
Labour productivity
Amount of goods produces by one hour of labour
Offshoring
Shifting jobs to another country (BT: call centres to India)
Outsourcing
Shifting jobs to other organisations
Product life cycle
The stages a product goes through: development, introduction, growth, maturity and decline
Pull factors
Economies of scale and risk spreading
Push factors
Competition and saturated market
Saturation
Limited opportunity for the product to grow
Disposable income
Amount of money a person has left over after paying taxation and other necessities
Exchange rate
Price of one currency to another
Infrastructure
Basic system, facilities and services required for a country's economy (schools, hospitals, transportation links)
Reshoring
Bringing production back home after using it abroad
Assessment of a country as a production location
Ease of doing business, infrastructure, political stability, skills and availability of a labour force, natural resources, likely return on investment and location in trading bloc
Assessment of a country as a market
Ease of doing business, infrastructure, disposable income, political stability and exchange rate
Franchising
Where a business allows another to operate under its name
Licensing
Produce another businesses products and use its intellectual property in exchange of a fee
Intellectual property
Intangible property that is a result of creativity (copyright)
Barriers to entry
Factors that make it difficult for new entrants from entering the market
Differentiation
Setting the product apart from its rivals - through USP or a established brand
Skill shortages
Where potential employees don't have the skills that employer is looking for
Economic risk
Future cash flows will change due to unexpected fluctuation in exchange rate
Global marketing strategy
Process of adjusting a company in order to meet a certain country's requirements (language or promotion)
Global niche market
Customers that have specific needs in more than one country which is not met by global mass markets
Cultural/social factors
Unintended meanings, language, inappropriate/inaccurate translations, differing tastes and inappropriate/inaccurate promotion
Ethnocentrism
Tendency of people to view their own culture, ethics and norms as superior
Cultural audit
Study or examination of a country's culture to determine whether they support or hinder the business's mission statement and vision
High-context culture
Emphasise interpersonal relationships (build trust for example)