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Paper 1 (c)
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Cards (50)
Dumping
Where an
overseas
business sells products
below
cost in domestic firm
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Infant industries
New
industries that still need to
establish
themselves
View source
Protectionism
An approach by
government
to protect
domestic
producers
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Common
market/ single market
Market where
goods
and services can more
freely
among member countries
View source
Customs
union
A market where trade barriers are reduced and all member countries adapt the same rules/
barriers
against non-member
counties
View source
Preferential
trade area
Low
tariffs
on certain products
View source
Economic
and
monetary
union
Trade barriers
are removed - goods can move freely and common
currency
View source
Free
trade area
Remove
trade
barriers among
member
states but keep different barriers with other countries
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Economic union
Custom union and common
market
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Regional trade agreement
Trade agreement between a specific
geographic
location which involves reducing
trade barriers
to encourage trade
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Rules
of origin
Products made must be certified in the country made (
regional trade agreement
)
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ASEAN
Association of southern east Asia nations - 10 countries including
Singapore
and
Vietnam
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Economies
of scale
Increasing the scale of production leads to
efficiency
and
lower costs
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Labour productivity
Amount of
goods
produces by one
hour
of labour
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Offshoring
Shifting jobs to another country (BT:
call centres to India
)
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Outsourcing
Shifting
jobs
to other organisations
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Product
life cycle
The stages a product goes through:
development
, introduction, growth, maturity and
decline
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Pull
factors
Economies
of scale and
risk spreading
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Push
factors
Competition
and
saturated
market
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Saturation
Limited
opportunity for the product to
grow
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Disposable income
Amount of money a person has left over after
paying taxation
and other
necessities
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Exchange rate
Price of one currency to another
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Infrastructure
Basic system,
facilities
and services required for a country's
economy
(schools, hospitals, transportation links)
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Reshoring
Bringing production back
home
after using it
abroad
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Assessment of a country as a
production
location
Ease of doing business, infrastructure,
political stability
, skills and availability of a labour force, natural resources, likely return on investment and
location
in trading bloc
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Assessment of a
country
as a
market
Ease of doing business, infrastructure,
disposable income
, political stability and
exchange rate
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Franchising
Where a
business
allows another to
operate
under its name
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Licensing
Produce another
businesses
products and use its
intellectual
property in exchange of a fee
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Intellectual
property
Intangible property
that is a result of
creativity
(copyright)
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Barriers
to entry
Factors that make it
difficult
for new entrants from
entering
the market
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Differentiation
Setting the product apart from its rivals - through
USP
or a established
brand
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Skill
shortages
Where potential
employees
don't have the
skills
that employer is looking for
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Economic
risk
Future
cash
flows will change due to unexpected fluctuation in
exchange
rate
View source
Global marketing strategy
Process of adjusting a company in order to meet a certain country's requirements (
language
or
promotion
)
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Global
niche
market
Customers that have specific
needs
in more than one
country
which is not met by global mass markets
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Cultural
/
social
factors
Unintended meanings,
language
, inappropriate/inaccurate translations,
differing tastes
and inappropriate/inaccurate promotion
View source
Ethnocentrism
Tendency of people to view their own
culture
, ethics and norms as
superior
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Cultural
audit
Study or examination of a country's culture to determine whether they support or hinder the business's
mission statement
and
vision
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High
-context culture
Emphasise
interpersonal
relationships (build trust for example)
View source
Low
-context culture
Emphasis on direct
language
View source
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