Product or Service Design

• social trends?


  changes in attitudes, behaviours + lifestyles of people. changes to these require companies to adapt their products to remain relevant to customers
• design mix?


  refers to combination of elements that make up a products design
• design mix balances the elements (function, aesthetics and cost) helps product design to be functional + attractive + cost-effective for manufacture + consumer
• function of product from design mix refers to its intended purpose + the specific tasks is is designed to perform. most important aspect of its design - determines how well product will meet the needs of its intended users
• aesthetics from design mix refers to products visual + sensory appeal (form, shape, colour, texture). plays an important role in attracting customers, brand loyalty + generating word of mouth recommendations
• cost of production from design mix is considered when designing a product- directly affects the price point at which can be sold. well-designed product should balance cost + value, ensuring that customers perceive the product as valuable enough to justify its cost while still maintaining profitability for the manufacturer
• marketing mix provides a framework for business to create + implement successful marketing strategies
• 4P's of a marketing strategy:

  product, price, place + promotion
• 4P's work together to satisfy needs + wants of a target market while achieving companies objectives
• by understanding/manipulating marketing mix, businesses can differentiate themselves from competitors
• marketing mix is an essential tool for companies looking to maximise its marketing impact + achieve long-term success
• what happens when there is changes as a result of concerns to Resource Depletion which requires adaptation to the design mix?

  • customers become aware of the need to conserve natural resources + reduce waste
  • product design mix changes to reflect waste minimisation, re-use + recycling
  • companies may choose to design products that use fewer materials, are more durable + can be easily disassembled for recycling/repair
• what happens when there is changes about ethical sourcing which require adaption to the design mix?

  • ethical sourcing: products are produced without exploitation of workers or environmental damage
  • companies may change their product design mix to incorporate sustainable materials + production processes
• marketing mix, price:

  • price strategy
  • pricing
  • allowances
  • discounts
  • payment terms
• marketing mix, product:

  • features
  • quality
  • branding
  • packaging
  • services
  • warranties
• marketing mix, promotion:

  • sales promotion
  • advertising
  • public relations
  • direct marketing
• marketing mix, place:

  • channels
  • market coverage
  • location
  • assortment
  • inventory
  • transport