• things that happen inside the study
• internal validity asks whether we actually measured what we intended to measure
• can we be certain that it was the IV which caused the change in the DV?
• if aspects lack validity, the results of the study are meaningless and we can make no meaningful conclusions from them
• can be effected by a lack of mundane realism - could lead the participants to act in a way which is unnatural, thus making the results less valid
• internal validity can be affected by extraneous/confounding variables