PURCOMM MT

• Globalization


  The growing interdependence of the world's economies, cultures, and populations, brought about by cross-border trade in goods and services, technology, and flows of investment, people, and information
• Globalization is a widely discussed topic
• Advances in technology have made the growth of communication
• Globalization involves the coming together of countries and nations
• Globalization involves the active exchange of goods between countries/nations
• Globalization has negative effects such as loss of jobs, pollution, climate change, and global warming due to transportation
• The chain of positive and negative effects of globalization will grow further
• Globalization involves importing and exporting goods (trading)
• Advantages of communication in a glocal setting


  • Intercultural competence in communication resulting in productivity and proficiency at work
  • Promotes teamwork because backgrounds do not matter
  • Global edge in business and familiarization of global market
  • Understanding foreign audience benefitting effective leadership skills
• Possible cultural barriers to effective communication in global environment


  • Cultural relativism
  • Lack of knowledge of other's culture
  • Discrimination and harassment
  • Language differences
• Strategies to become effective global communicator


  • Review communication principles
  • Analyze the message receiver
  • Be open to accepting other's culture
  • Learn about cultures and apply what is learned
  • Consider language needs
• Multicultural communication


  Refers to a society that contains several cultural or ethnic groups, but each cultural group does not necessarily have engaging interactions with each other
• Intercultural communication


  Focuses on the mutual exchange of ideas and cultural norms and the development of deep relationships
• Forms of intercultural communication


  • Interracial communication
  • Interethnic communication
  • International communication
• Characteristics of intercultural communication


  • Motivation
  • Tolerance for ambiguity
  • Open-mindedness
  • Knowledge and skill
• Barriers to intercultural communication


  • Language barrier
  • Cultural diversity
  • Ethnocentrism
  • Anxiety
  • Assuming similarity instead of differences
  • Stereotyping
  • Prejudice
• Approaches to improve in intercultural communication


  • Recognize the validity and difference of communication styles among people
  • Learn to eliminate personal biases and prejudices
  • Strive to acquire communication skills necessary in a multicultural world
• Personality strength affecting intercultural communication


  • Self-concept, self-disclosure, self-monitoring, and social relaxation
• Communication skills required for intercultural communication


  • Message skills, behavioral flexibility, interaction management, and social skills
• Language varies when communicating with people within (local) and out (global) our community
• Language varies in speaking and writing
• Language varies in everyday and specialized discourses
• Varieties of language domains

  • Local everyday written
  • Local everyday oral
  • Local specialized written
  • Local specialized oral
  • Global everyday written
  • Global everyday oral
  • Global specialized written
  • Global specialized oral
• Characteristics of spoken language


  • The situation presupposes the presence of an interlocutor
  • Mostly maintained in the form of a dialogue
  • Utilizes the human voice and gestures
  • Spontaneous but momentary
  • Cannot be detached from the user
  • Widely uses intensifying words
  • Characterized by insertion of words without meaning
• Varieties of spoken language


  • Interactional
  • Referential
  • Expressive
  • Transactional
  • Phatic
• Characteristics of written language


  • Presupposes the absence of an interlocutor
  • Mostly maintained in the form of a monologue
  • More carefully organized and explanatory
  • Able to live forever with the idea it expresses
  • Can be detached and objectively looked at
  • Bears greater volume of responsibility
• Types of words

  • Colloquial
  • Neutral
  • Literary
• Types/forms of spoken and written language


  • Face-to-face
  • Telephone conversation
  • Virtual conferencing
  • Group discussion
  • Meetings
  • Speech
  • Reports
  • Memos
  • Emails
  • Fax messages
  • Business correspondence
  • Illustrations
• Ways on how to choose appropriate language


  • Notice and reflect on disrespectful language, thoughts, and actions
  • Respect people of different races
  • Use language that includes the LGBTQIA+ people
  • Avoid exclusionary, gender-specific language
  • Avoid using explicitly religious terms in mixed-religious company
  • Avoid expressions that devalue people with physical or mental disabilities
  • Refrain from language that groups people into one large category
• Political correctness


  Promotes equality by demonstrating an understanding that all people and groups are valuable to society regardless of race, culture, religion, gender, or sexual orientation
• Examples of non-politically correct and politically correct language


  • Housewife/Domestic Engineer
  • Global Warming/Climate Change
  • Broken Home/Dysfunctional Family
  • Stupid/Intellectually Impaired
  • Mother/Father/Parent
  • Immigrant/Newcomer
  • Jungle/Rain Forest
  • Unemployed/Economically Inactive
  • Shoplifting/Irregular Shopping
• Cultural appropriation of images is the adoption of the iconography of another culture, and using it for purposes that are unintended by the original culture or even offensive to that culture's mores
• Politically Correct


  Avoiding expressions and actions that may exclude, marginalize, or offend a particular group of people
• The term "politically correct" first became popular during the 1970s and 1980s
• Cultural Appropriation


  The adoption of the iconography of another culture, and using it for purposes that are unintended by the original culture or even offensive to that culture's mores
• Cultural Sensitivity


  An attitude and way of behaving in which you are aware of and acknowledge cultural differences, crucial for effective interpersonal communication
• Media Literacy


  • The ability to identify different types of media and the messages they are sending
  • Viewing media objectively, with the goal to find out or analyze what is being presented
• Key Concepts of Media Literacy


  • All media messages are constructed
  • Media have embedded values and points of view
  • Each person interprets messages differently
  • Media have commercial, ideological, or political interests
  • Media messages are constructed using a creative language having its own rules
• Steps for Evaluating Texts


  • Identify the message
  • Determine the purpose of the message
  • Analyse how the message is conveyed
  • Identify the target audience
  • Assess the effect of the message
• Message


  The information conveyed by words, signs and symbols in the communication process