pom PT

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sirius

Cards (72)

Consumer products 
Generally refer to a wide array of manufactured goods which are purchased primarily for personal, family and/or household purposes
Examples of consumer products
Furniture
Toys
Major household appliances
Pleasure boats
Printing activities
Athletic goods
Convenience products 
Appeal to a large market segment
Generally consumed on routine with little thought and purchased frequently
Shopping products 
Consumers are willing to spend more time locating these products since they are comparatively more expensive than convenience products
These may have additional psychological benefits for the purchaser
Specialty products 
Likely to carry a high price tag relative to convenience and shopping products
Consumption may happen at about the same rate as shopping products but consumers are more selective
Specialty products 
High-end luxury automobiles
Expensive champagne
Celebrity hair care experts
Unsought products 
Purchased unplanned by the consumer but take place as a result of marketer's actions
Such as sales person's persuasion or purchase incentives like special discounts offered to certain online shoppers
Industrial products 
Goods that are sold to other businesses and use to produce other goods
Industrial product categories 
Raw materials
Processed materials
Equipment
Product component
MRO (Maintenance, Repair and Operating) Products
Raw materials 
The basic material from which a product is made
Products obtained through mining, harvesting, fishing, and other trades that are key ingredients in the production of higher-order products
Processed materials 
Products created through the processing of basic raw materials
Equipment 
Products used to help with production or operations activities
Product component 
Products used in the assembly of a final product through these could also function a stand-alone products
Consumer products 
Generally refer to a wide array of manufactured goods which are purchased primarily for personal, family and/or household purposes
Examples of consumer products
Furniture
Toys
Major household appliances
Pleasure boats
Printing activities
Athletic goods
Convenience products 
These are products that appeal to a large market segment, are generally consumed on routine with little thought and purchased frequently
Shopping products 
Consumers are willing to spend more time locating these products since they are comparatively more expensive than convenience products, may have additional psychological benefits for the purchaser
Specialty products 
These are products that are likely to carry a high price tag relative to convenience and shopping products, consumption may happen at about the same rate as shopping products but consumers are more selective
Specialty products 
High-end luxury automobiles
Expensive champagne
Celebrity hair care experts
Unsought products 
These are products whose purchased is unplanned by the consumer but take place as a result of marketer's actions, such as sales person's persuasion or purchase incentives like special discounts offered to certain online shoppers
Industrial products 
Goods that are sold to other businesses and use to produce other goods
Industrial product categories 
Raw materials
Processed materials
Equipment
Product component
MRO (Maintenance, Repair and Operating) Products
Raw materials 
The basic material from which a product is made, products obtained through mining, harvesting, fishing, and other trades that are key ingredients in the production of higher-order products
Processed materials 
Products created through the processing of basic raw materials
Equipment 
Products used to help with production or operations activities
Product component 
Products used in the assembly of a final product through these could also function a stand-alone products
MRO (Maintenance, Repair and Operating) Products 
Products used to assist with the operation of the organization but are not directly used in producing goods or services
Promotion 
All the communication methods used by a company to inform both customers and prospects about their products or services
Advertising 
Bringing the service or product to the attention of potential and current customers
Advertising tactics 
Print advertising
Online advertising (Digital)
Broadcast advertising
Outdoor advertising
Product placement advertising
Sales Promotion 
The process of persuading a possible customer to purchase the product, designed to be used as a short-term tactic to boost sales
Methods of Sales Promotion 
Money off coupons
Competitions
Discount vouchers
Free gifts
Point of sale materials such as posters, display stands
Loyalty cards
Personal Selling 
A promotional method in which the sales person uses skills and techniques for building personal relationships with another party (those involved in the decision party) that result in both parties obtaining value, a strategy used by sales people to convince customers to purchase products, involves personal contact through face-to-face meetings or telephone conversations
Opportunities for the customer in Personal Selling
Ask questions
Address concerns
Ask for the sale
Follow-up
Personal Selling Process 
1. Prospecting
2. Pre-approach
3. Approach
4. Presentation/Demonstration
5. Close
6. Follow up
Public Relations 
Ongoing activities to ensure the overall company has a strong public image
Broad Objectives of Public Relations
Product awareness
Creating interest
Providing information
Stimulating demand
Reinforcing the brand
Key tools for Public Relations
Media
Newsletter
Special events
Sponsorship
Direct Marketing 
When a business addresses customers through a multitude of channels involving a specific "call to action", such as "Call this toll-free-number" or "Click this link to subscribe"
Promotion 
All the communication methods used by a company to inform both customers and prospects about their products or services