Sampling is the process of selecting a subset of individuals or items from a larger population in order to make inferences about the entire population.
Sampling is the fundamental aspect of research across various fields, allowing researchers to study a manageable portion of the population.
Probability Sampling are characterized by the fact that every member of the population has a known chance of being selected for the sample.
Probability Sampling rely on random selection processes ensuring that each member of the population has equal opportunity to be included in the sample.
Probability Sampling methods are often preferred in research because they provide a basis for statistical inference and allow researches to estimate sampling error.
Non-probability Sampling do not involve random selection processes.
In non-probability Sampling, individuals or items are chosen based on factors other than probability, such as convenience or judgement.
Non-probability sampling methods are often more practical and easier to implement, they may introduce bias into the sample and limit the generalizability of the findings to the larger population.
Random Sampling involves selecting individuals from a population in such a way that each member has an equal chance of being chosen.
Random sampling is considered the gold standard in sampling as it helps ensure that the sample is representative of the population.
In random sampling, every member of the population is assigned a number then a random process is used to select the sample.
Systematic Sampling involves selecting every nth member from a population after a random starting point is chosen.
Systematic Sampling is less time-consuming and easier to implement than simple random sampling.
Stratified Sampling involves dividing the population into subgroups based on certain characteristics that are important to the research.
Cluster Sampling dividing the population into clusters or groups and then randomly selecting entire clusters as the sampling units.
Cluster Sampling is useful when its impractical or expensive to sample individuals directly.
Convenience Sampling involves selecting individuals who are readily available and easily accessible to the researcher
Convenience Sampling is based on convenience rather than random selection process.
Convenience sampling is quick and easy to implement and is suitable for exploratory studies or when resources are limited.
Convenience sampling is highly susceptible to selection bias because it may not represent the entire population and results may not be generalizable to the broader population.
Snowball sampling is known as chain referral sampling.
Snowball Sampling involves recruiting participants through referrals from initial participants.
Snowball sampling is often used when the population of interest is difficult to reach or locate.
Snowball sampling is useful for studying hard to reach populations and allow access to individuals who may not be identifiable through other sampling methods.
Snowball sampling is subject for potential bias if participants refer others who are similar to themselves, and difficulty in estimating the sampling error and generalizing findings.
Quota sampling is dividing the population into quotas based on certain characteristics and then selecting participants to fulfill those quotas.
Quota Sampling ensures that the sample reflects the distribution of key characteristics in the population.
Quota sampling allows researchers to ensure diversity in the sample and is more flexible and less time consuming than probability sampling methods.
Quota sampling is subject for potential bias if quotas are not accurately representative of the population and it requires careful selection of quotas and monitoring to avoid oversampling or undersampling.