Facts or figures, which are numerical or otherwise, collected with a definite purpose
Examples of data
Cricket batting or bowling averages
Profits of a company
Temperatures of cities
Expenditures in various sectors of a five year plan
Polling results
Primary Data
Data that is collected for the first time through personal experiences or evidence, particularly for research
Primary Data
It is also described as raw data or first-hand information
The mode of assembling the information is costly
It is mostly collected through observations, physical testing, mailed questionnaires, surveys, personal interviews, telephonic interviews, case studies, and focus groups, etc.
Secondary Data
Second-hand data that is already collected and recorded by some researchers for their purpose, and not for the current research problem
Secondary Data
It is accessible in the form of data collected from different sources such as government publications, censuses, internal records of the organisation, books, journal articles, websites and reports, etc.
This method of gathering data is affordable, readily available, and saves cost and time
The information assembled is for some other purpose and may not meet the present research purpose or may not be accurate
Types of data classification
Geographical classification
Chronological classification
Qualitative classification
Quantitative classification
Geographical classification
Classification of data on the basis of location or areas
Chronological classification
Classification of data on the basis of time, like months, years etc.
Qualitative classification
Classification of data on the basis of some attributes or quality such as gender, colour of hair, literacy and religion. The attribute under study cannot be measured, it can only be found out whether it is present or absent in the units of study.
Quantitative classification
Classification of data according to some characteristics, which can be measured such as height, weight, income, profits etc.
Nominal data is one of the types of qualitative information which helps to label the variables without providing the numerical value. Nominal data is also called the nominal scale. It cannot be ordered and measured. But sometimes, the data can be qualitative and quantitative. Examples of nominal data are letters, symbols, words, gender etc.
Nominal data
Qualitative information which helps to label the variables without providing the numerical value. It cannot be ordered and measured.
Ordinal data/variable
A type of data that follows a natural order. The significant feature of the ordinal data is that the difference between the data values is not determined.
Discrete data
Information that can only take certain values. These values don't have to be whole numbers but they are fixed values. Includes discrete variables that are finite, numeric, countable, and non-negative integers (5, 10, 15, and so on).
Continuous data
Data that can take any value. Height, weight, temperature and length are all examples of continuous data. Changes over time and can have different values at different time intervals like weight of a person.
Quantitative data collection methods
Surveys
Polls
Experiments
Surveys
One of the most common research methods with quantitative data that involves questioning a large group of people. Questions are usually closed-ended and are the same for all participants.
Polls
Similar to surveys, yield quantitative data. You poll a number of people and apply a numeric value to how many people responded with each answer.
Experiments
A common method that usually involves a control group and an experimental group. The experiment is controlled and the conditions can be manipulated accordingly.
Using both qualitative and quantitative methods is helpful because they collect rich and reliable data, which can be further tested and replicated.
Examples of quantitative experiments
Controlled experiments
A/B tests
Blind experiments
Quantitative data
Numbers-based, countable, or measurable
Qualitative data
Interpretation-based, descriptive, and relating to language
Quantitative data
Tells us how many, how much, or how often in calculations
Qualitative data
Can help us to understand why, how, or what happened behind certain behaviors
Quantitative data
Fixed and universal
Qualitative data
Subjective and unique
Quantitative research methods
Measuring and counting
Qualitative research methods
Interviewing and observing
Quantitative data
Analyzed using statistical analysis
Qualitative data
Analyzed by grouping the data into categories and themes
Methods of presenting data
Tabulation/Tabular Presentation
Drawing/Graphical Presentation
Graphical Presentation
Line Graph
Scatter diagram
Graphical Presentation
We look for the overall pattern and for striking deviations from that pattern. Overall pattern usually described by shape, center, and spread of the data. An individual value that falls outside the overall pattern is called an outlier.
Graphs for categorical variables
Bar diagram
Pie charts
Graphs for numerical variables
Histogram
Stem and leaf
Box-plot
Simple Tabulation
Data are tabulated to one characteristic
Complex tabulation
Data are tabulated consistently with many characteristics
Histogram
A graphical display of data using bars of various heights. Each bar groups numbers into ranges. Taller bars show that more data falls in this range. Displays the form/shape and spread of continuous sample data.