MIL

• Media language


  How media producers make meaning about a certain medium they are producing and how they transfer that meaning to their target audience
• Denotative meaning


  Literal meaning of the media text
• Connotative meaning


  Various interpretations that the text suggests to the audience which are often associated with their culture, values, beliefs, etc.
• Media Codes


  • Symbolic codes
  • Technical codes
  • Written codes
• Symbolic codes


  • Audience-based, not based on the product itself but on the interpretation of the audience
  • Include setting, mise en scene, acting, color
• Technical codes


  • Codes specific to a media form alone, include camerawork, editing, audio, lighting
• Media Conventions


  Way of using media codes, include form conventions, story conventions, genre conventions
• Media producers


  People who initiate, plan, and produce media texts, need to have skill in assessing media texts and understanding the target product and production processes
• Stakeholders


  People or organizations that share the same interests or intentions
• Audience


  Significant element in delivering media texts
• Audience Analysis


  • Audience Engagement
  • Audience Expectations
  • Audience Foreknowledge
  • Audience Identification
  • Audience Placement
  • Audience Research
• UNESCO recognizes that the internet holds enormous potential for development and provides an unprecedented volume of resources for information and knowledge that opens up new opportunities and challenges for expression and participation
• Opportunities


  • Online Shopping
  • Citizen Journalism
  • Online Education
• Challenges


  • Age-inappropriate content
  • Illegal content
  • Privacy invasion and identity theft
• Threats and Risks


  • Libel / Slander
  • Piracy
  • Cybercrime Law
• Aspects and Influences of Media and Information Literacy

  • Media Innovation
  • Influence on Education
  • Influence on Society
  • Economic Influence
  • Political Influence
• People as Media


  The media itself, the person serves as the medium for another person to learn or acquire new knowledge
• People in Media


  They are the people behind another form of media, they use other forms of media to disseminate information and impart knowledge
• People as Media


  • Opinion Leaders
  • Citizen Journalism
  • Social Journalism
  • Crowdsourcing
• Types of Journalist by Medium

  • Print Journalists
  • Photojournalists
  • Broadcast Journalists
  • Multimedia Journalists