SocialInfluence- process by which individuals and groups change each others attitudes and behaviours
Social change- occurs when societies rather than just individuals adopt new attitudes and beliefs
Process of change
1.Drawingattention- to the issue being addressed
2.Consistency- i n views so it's taken seriously
3.Deeperprocessing- members think about it seriously
4.Augmentationprinciple - make a personal sacrifice to show it's not out of self interest
5.Snowballeffect- internalise message and pass on
6.SOcialcryptomnesia- don't remember the events that caused the change
{Nolan} Research to support from normative social influence- change people energy uses- by posting messages on doors in San Diego every week for a month