Social Influence and social change

    Cards (4)

    • Social Influence- process by which individuals and groups change each others attitudes and behaviours
    • Social change- occurs when societies rather than just individuals adopt new attitudes and beliefs
    • Process of change
      1.Drawing attention- to the issue being addressed
      2. Consistency- i n views so it's taken seriously
      3.Deeper processing- members think about it seriously
      4.Augmentation principle - make a personal sacrifice to show it's not out of self interest
      5.Snowball effect- internalise message and pass on
      6. SOcial cryptomnesia- don't remember the events that caused the change
    • {Nolan} Research to support from normative social influence- change people energy uses- by posting messages on doors in San Diego every week for a month
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