Social Influence and social change

• Social Influence- process by which individuals and groups change each others attitudes and behaviours
• Social change- occurs when societies rather than just individuals adopt new attitudes and beliefs
• Process of change

  1.Drawing attention- to the issue being addressed

  2. Consistency- i n views so it's taken seriously

  3.Deeper processing- members think about it seriously

  4.Augmentation principle - make a personal sacrifice to show it's not out of self interest

  5.Snowball effect- internalise message and pass on

  6. SOcial cryptomnesia- don't remember the events that caused the change
• {Nolan} Research to support from normative social influence- change people energy uses- by posting messages on doors in San Diego every week for a month