The Guardian

• Left wing political ideology
• the guardian draws attention to social injustice
• Guardian has been described as 'left-leaning' by some critics, but it does not support any particular party or politician.
• The Guardian is the UK's leading liberal voice
• demographic of mostly ABC1, average reading age is 54, most readers are males also
• focus on hard news stories
• scott trust ownership- created to- secure the financial and editorial independence of the guardian in pepetuity and to safeguard the journalistic freedom and liberal values of the guardian free from commercial or political interference.
• online surveys suggest 84% of audiences 'trust what they see in it'
• attempt to hold a middle ground, no specific ideology compared to the right wing ideology of the daily mail
• no political bias, hard news such as political affairs rather than soft news where it would be celeb gossip etc
• hard news- poverty, education, climate change, welfare
• the guardian targets this modern and progressive audience by focusing on social injustice.
• pro-europe and pro-refugee paper
• abc1 predominantly male audience,
• Scott Trust plc- created in 1936- to 'secure the financial and editorial independence of the guardian in perpetuity and to safeguard the journalistic freedom and liberal values of 'The Guardian free from commercial or political interference'.
• they are passionate about the 'climate change emergency'
• political contexts- the public outcry resulting in a strong political reaction with the government being pressured into getting involved and talk about the scandal in Parliament with calls for stricter regulation of newspapers. THE LEVESON REPORT- published after the inquiry, final report called for greater newspaper regulation
• Framing theory- these newspapers front pages feature the exact same story but is framed differently due to the political allegiancies/beliefs of the respective newspapers
• Cultivation theory- the more often people read it the more likely they are to believe it. The more frequently readers are told certain messages, beliefs etc the more likely they are to align to it, this could be contrary to the reality itself.
• denotation- the literal meaning of a word or thing that can be seen
• connotation- what the denotation can suggest/imply. Language can have many different connotations therefore care should be taken when choosing which words to use, especially in headlines
• 3.1 million monthly print readership
• 23.4 million online monthly readership
• teaser- an article linked to the story inside to make the reader want to read inside
• considered to be a part of the 'quality press', a group of national papers which focus on hard news rather than the sensationalism of tabloid journalism. its 'original reporting and incisive analysis' often promotes the ideologies of the mainstream left of British politics. For example, it strongly endorsed Tony Blair's bid to become leader of the labour party in 1994 as he was willing to confront real world problems with his progressive and practical agenda.
• 'the day we said goodbye'- by the guardian, compared to 'if you believe in britain vote leave'- daily mail