Lorenz used a LABORATORY experiment and randomly divided a clutch of gosling eggs into two groups (independent groups design).
Control group - half the eggs were left with the mother goose in their natural environment
Experimental group - half of the eggs were placed in an incubator. When they hatched the first moving object they saw was Lorenz.
FINDINGS (imprinting)
The group who had seen Lorenz first followed him closely, as if he were their mother and appeared to have formed a rapid attachment with him.
Long term effects
the process of imprinting is irreversible and long lasting - also found that early imprinting had an effect on later mate preferences, called sexual imprinting
Critical period
this was also identified as a certain amount of time where imprinting needed to have taken place
CONCLUSION (imprinting)
evolutionary advantage of forming an attachment - the young animal that follows its mother is more likely to be safe from predators, to be fed and to learn how to find food
Strength (Lorenz)
Research support - Guiton (1966) exposed chicks to yellow rubber gloves whilst feeding them, during their first few weeks after birth, was found that they became imprinted on the glove.