EMPOWERMENT M1

• Gestalt Principles


  • The image applies the Gestalt Principle of Proximity. The shapes are grouped closely together, creating the perception of a single object or pattern rather than individual shapes.
• In graphics design, a range of assumptions are made about the rationality of economic agents involved in the transactions
• The Wealth of Nations was written in 1776
• Rational


  (in classical economic theory) economic agents are able to consider the outcome of their choices and recognise the net benefits of each one
• Rational agents will select the choice which presents the highest benefits
• Producers act rationally by


  Selling goods/services in a way that maximises their profits
• Workers act rationally by


  Balancing welfare at work with consideration of both pay and benefits
• Governments act rationally by


  Placing the interests of the people they serve first in order to maximise their welfare
• Groups assumed to act rationally


  • Consumers
  • Producers
  • Workers
  • Governments
• Rationality in classical economic theory is a flawed assumption as people usually don't act rationally
• Marginal utility


  The additional utility (satisfaction) gained from the consumption of an additional product
• If you add up marginal utility for each unit you get total utility
• Computer graphics are visual representations of data made on a computer and is displayed on a computer screen or monitor
• Computer graphics can be a single image or series of images called video
• Computer graphics can be anything on computers such as photographs, drawings or movies that does not involve sound
• Layout


  The arrangement of graphic elements on a page
• Effective graphics and layout contribute to the efficiency of website
• You must begin learning the basic principles of graphics and layout before creating your own graphic design which you can integrate on the online environment
• Principles of Graphics and Layout

  • Balance
  • Movement
  • Unity
  • Repetition
  • Proximity
  • Contrast
  • Emphasis
• Balance


  The placement of elements of equal weight on the page. The three types are symmetrical, asymmetrical, and radial.
• Movement


  The flow of elements on the page. Visual elements guide the viewers' eyes around the page.
• Unity


  The sense of oneness of the elements that creates balance and harmony.
• Repetition


  The consistent and balanced repetition of a design or element.
• Repetition


  • Infographics that repeatedly used callouts with identical font size of inside texts
• Proximity


  The organization and relationship of the elements included in the design.
• Contrast


  The combination of the opposing characteristics of an element like color, size, thickness, and among others. It allows emphasis on key elements.
• Emphasis


  An area in the design that catches viewer's attention. The area may appear different in size, color, texture or shape.
• Information graphics or infographics are used to represent information, statistical data, or knowledge in a graphical manner usually done in a creative way to attract the viewer's attention
• Infographics make complex data become more visually appealing to an average user
• Characteristics of an infographic

  • Thesis/Story
  • Data
  • Simplicity (color, style, and illustrations)
  • Sources
  • Branding/Shareability
• The most common image file formats are JPEG, GIF, BMP, TIFF, and PNG
• JPEG


  Joint Photographic Experts Group. It is the most popular image format used on the web. JPEG are very 'lossy' files where much of the information about the image is lost from original state to keep the image file size small.
• GIF


  Graphics Interchange Format. It is limited to the 8-bit palette with only 256 colors. GIF is best used for diagrams, cartoons, and logos which use few colors and is the chosen format for animation effects.
• PNG


  Portable Network Graphic. This file format is best with line art, text, and logo. It is capable to display transparencies.
• TIFF


  Tagged Image File Format. It is considered as a high-quality image format, where all color and data information are stored. However, it produces a very large file size and take huge disk consumption.