Demonstrated that a fear response can be created with ease
Just two 'joint stimulations' in the first week were sufficient enough to create a conditioned emotional response
Just seven 'joint stimulations' were given to bring out the complete reaction
Demonstrated that conditioned responses generalise to other similar stimuli
Suggested that it is likely that many phobias are acquired this way
However, the persistence of early conditioned responses would only be found in people who are 'constitutionally inferior'
Conclusion - the Freudian position
Albert started sucking his thumb when scared - may have been a form of sexual stimulation - W+R suggested Freud may have been in the wrong in presuming stimulation is pleasure seeking, instead it might be a form of compensation to block fear
Conclusion - the Freudian position
W+R describe a scene in the future when little Albert is in his 20s + might seek help from a Freudian therapist for a phobia of furry objects
A therapist would analyse Albert's fear + propose young Albert had tried to play with pubic hair of his mother + was scolded violently for it. This would cause Albert to push the memory into his unconscious mind where it would become a phobia