Globalisation

• two benefits of videoconferencing for a global business :

  • Costs: Less travel for employees will reduce payments / Increase communication: Ease of communication will boost morale of employees and improve culture of company.
  • Time: Eliminate the need to leave workplace, which will save time/increase productivity

  / Greater meeting efficiency and reduced environmental impact.
• What is a global business?

  This is a business that sees the world as one market and production location. It provides

  the same product worldwide. e.g Nike