measures of central tendency
results generated from research are raw data that needs summarising by working out measure of central tendency
mean - adding up all scores in data set and dividing by total number of scores - only measure that includes all data
median - middle score - putting scores in order and finding middle
mode - most common score within data set - can be bi-modal (two modes) or no mode if all scores are different - mode can sometimes be only data that can be used like data in categories