explains human behaviour as an interaction between cognitive, behavioural and environmental influences by the continuous observing and modelling of other people's behaviours, attitudes and emotional reactions
background of the study
aimed to investigate the extent children imitated aggression when modelled by an adult and the effect gender had through observational learning
children often repeat adult behaviours, suggesting they identify with adult models
looks at whether children will repeat the observed behaviour in a different situation without the model adult
looks at gender-specific behaviours, children being sensitive to gender stereotypes behaviours, aggression associated more with masculinity
aims of bandura's study
investigate the observational learning of aggression
to determine whether children would reproduce aggressive behaviour, without the presence of the adult model
look for gender differences in learning of aggression