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SOCIAL INFLUENCE
conformity to social roles
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Cards (16)
ZIMBARDO
(
1973
) - CONFORMITY TO
SOCIAL
ROLES
white
,
male
Americans
-
tested
before the experiment to find a
baseline
for
typical
behaviours
Stanford
university
randomly
assigned roles
PRISONERS IN ZIMBARDOS STUDY
went through process of being
arrested
stripped by
guards
given a
number
de-liced
and
sprayed
GUARDS IN ZIMBARDOS STUDY
given
uniform
given
mirrored
sunglasses
(
de-individualises
them)
referred to as
“mr
correctional
officer”
DAY
1
ZIMBARDO
almost
ended
the experiment because
“nothing
was
happening”
ethical
issue - he was
emotionally
invested in a
certain
outcome
DAY 2 ZIMBARDO
prisoners
attempted
rebellion
therefore
first
to
conform
to their
social
role
scenario
de-individualised
people
Guards responded with
force
-
stripped,
dragged
out of cells,
solitary confinement
, bed linen rubbed in dirt and nettles, put against a
wall
as a
result
of
prisoners
conforming,
guards
conformed
36
hours for first prisoner to have a
psychological
breakdown
LAST DAYS OF ZIMBARDO
guards
got more violent and
abusive
(no
physical
violence as it wasn’t allowed)
created
punishments
counting out pressups for other prisoners
cleaning toilets
bed linen in dirt and nettles
first
5
days -
5
prisoners had to be released
study stopped after
6
days
originally intended to be
2
weeks
ZIMBARDO CONCLUSIONS
supports
situational
hypothesis
conforming to
social
roles leads to
unusual
behaviour
ZIMBARDO EVALUATION - ARRESTING PRISONERS
no
informed consent
not
confidential
not
protected
from
harm
lack of
respect
for participants
ZIMBARDO EVALUATION - PRISONERS ON ARRIVAL
not protected from
harm
(
psychological
or
physical)
no fully
informed consent
not
respected
right
to
withdraw
was not immediately respected
research
interests
were put before ppts
ETHICAL
CODE WAS CREATED AS A
RESULT
REICHER
AND
HASLAM
(
2002
)
wanted to revisit main
questions
of
ZImbardos
study, but
differently
wanted to understand what
tyranny
is, and what makes groups
resist
REICHER AND HASLAM SETTING UP
volunteer
participants
all underwent
psychological
testing
sorted into
psychologically
similar
groups of
three
one
guard
and two
prisoners
set up
inequality
(e.g. food quality) not
power
like zimbardo
had to create
realistic situation
without harming people
DATA COLLECTION METHODS -
REICHER
AND
HASLAM
THREE forms of
data
used
triangularly
to confirm observations
observational (looks) - acting, mood, look -
QUALITATIVE
psychometric (
self-reports
) - questionnaires about feelings (
QUANTITATIVE
)
physiological (biology) - cortisol, monitored by collecting
saliva
-
QUANTITATIVE
EARLY DAYS OF REICHER AND HASLAM
researchers met with
guards
and explained their role
prisoners
arrived similarly to
Zimbardo
- immediate
discontent
ppts given opportunity for one prisoner to become a guard
potentially led to
pro-social behaviour
- need to behave
“appropriately”
guards acted very
differently
to Zimbardos
some very
conscious
of their position and abusing their
power
some actively tried to
give
away
power
e.g. giving away
leftovers
guards were not acting as a
group
prisoner was promoted, groups became
permanent
only option for improvement was to
work together
DAY
5
REICHER AND HASLAM
introduced
trade unionist
as extra
prisoner
to see if
individual
would change
situation
, or vice-versa
he ended up trying to unify
guards
and
prisoners
against researchers
LAST DAYS OF REICHER AND HASLAM
prisoners stole guards
keys,
power
imbalance
trade unionist
attempted making a plan, researchers removed him, plan fell apart - prisoners break out & take over
guards quarters
attempted to make a
commune
mostly
enthusiastically
working
after some time, some didn’t want to anymore -
commune
fell
STUDY ENDED A
DAY
AND
A
HALF EARLY
ON DAY
8
REICHER AND HASLAM MAIN CONCLUSIONS
individuals
don’t
automatically
take up roles they’re given
only if they
agree
with them (depends on
dispositional
factors too)
but ppts were
surveyed
and
personalities
were well matched -
minimised
effects of
dispositional
variables
necessity for a
common
identity - can work together and agree
groups
are a necessity for individuals to work
collectively
to achieve
if groups
fail
it’s very
bad
psychologically for members
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