Lesson 4

• Text

  • simple and flexible format of presenting information
  • hand-written, printed, or displayed on screen
• 2 Types of texts

  • Formal text - news articles, published books, newspapers, magazines, advertisements, research works, etc. Goes by rigorous editing, governed by censorship of the state.
  • Informal Text - blogs, personal e-mails, SMS, online messengers, social media platforms, etc. Comes from personal opinions on different issues, processes, etc.
• Typeface fonts

  • representation of the text
  • composed of alphabets, numbers, punctuation marks, symbols, and other special characters
• Serif

  • formality and readability in large amount of text
  • gives classic or elegant look
• Sans Serif

  • clean or minimalist look
  • usually used in webpage designs
• Slab Serif

  • carries solid or heavy look to text
• Script

  • draws attention due to its brush-like strokes
• Display/Decorative

  • shows wide variety of emotions or themes
• Design Principles and Elements

  1. Emphasis
  2. Appropriateness
  3. Proximity
  4. Alignment
  5. Organization
  6. Repetition
  7. Contrast
• Emphasis

  • importance or value given to a part of the text-based content
  • can use bold, italicized, heavier weight, darkened, lightened, or enlarged
• Appropriateness

  • how fitting or suitable the text is used for a specific audience, purpose, or event
  • make sure the criteria ( tone, style, purpose, clarity ) is followed
• Proximity

  • how near or far the text elements are from each other
  • when things are related, we put them closer. Otherwise, they are far from each other
• Alignment

  • how the text is positioned in the page (left, right, center, or justified)
  • left -most readable, center -header and titles, right -decorative and not for long texts, justified - clean and organized for technical writing
• Organization

  • organize different text elements in a page
  • makes sure elements are separated but still connected
• Repetition

  • consistency and unity of elements and design
  • using repeating typefaces within the page
• Contrast

  • creates visual interest to text elements