Midterms: Lesson 10 Consumer Adoption Process

• 5 Steps in consumer adaptation process

  1. awareness
  2. introduction
  3. evaluation
  4. testing
  5. adoption
• innovators are also called

  venturesome
• early adopters also called

  young and restless
• early majority are also called

  value shoppers
• late majority also called

  skeptics
• laggards are also called

  traditionalists
• Some of the strategies that can combat the brand switching or Variety-seekers

  1. same brand, different version
  2. frequent reminder advertisements
  3. promotion