Computer models explain thinking like a machine (schema is the cognitive framework that interprets info like roles or situations)
Cognitive neuroscience shows how the brain supports our cognitive activities by showing which brain part activates in different circumstances
Has many applications (eg, in social psychology helps us understand how we form impressions of others) help understand dysfunctional behaviour can be linked to faulty thinking
Approach is very scientific, shows how the mind works with more than just introspection, and proven
Comp models limited for explanations, do not have flaws like humans or process the same type of info as we do
Ignores emotions and motivation, only tells us how we do things not why
Studies may lack ecological value as all experiences had little in common with Ps irl experiences