Has been proven to be successful when the problem is a learned one
Capafons et al (1998) = found that clients with a fear of flying showed less signs of fear - they reported lowerfear levels whilst in a flightsimulator following a 12-25 week treatment (used vitro + invitro)
Effectiveness - not appropriate for all phobias
Not effective for more generalised fears
MartinSeligman (1970) argued that animals + humans are genetically programmed to rapidly learn an association between potentiallylifethreateningstimulifear
Effectiveness - Research support for biological preparedness
Seligman's concept has been supported by researchstudies
Bregman (1934) failed to condition a fearresponse in infants aged 8 to 16months by pairing a loudbell with woodenblocks
Effectiveness - Symptom substitution
Behaviouraltherapies may not work with certainphobias becuase the symptoms are only tip of the iceberg
If you remove the symptoms the cause still remains + the symptomsresurface