Friedman argued that when companies appear to be acting ethically and promote themselves as such, it is most likely because doing so is in their self-interest
Friedman argued that underlying the view that businesses have a corporate social responsibility is the belief that 'the pursuit of profits is wicked and immoral'
Those affected by or involved with the business, including primary stakeholders (executive, shareholder, employees, customers) and secondary stakeholders (local community, suppliers, competitors)
Deontological, duty, the good will, motive, honest shopkeeper, categorical imperative - principle of universalisation, principle of humanity, principle of the kingdom of ends
You do what is right because it is right and for no other reason
The only motive truly moral is doing one's duty - this is the good will that 'shines forth like a jewel'
Psychological hedonism to ethical hedonism, Act utilitarianism - principle of utility applies to each action, consequentialist, quantitative - hedonic calculus, egalitarian - 'each to count for one'
The greatest happiness of the greatest number is the foundation of morals and legislation
Bentham's egalitarian principle that each is to count for one and none for more than one is impractical and time-consuming to apply in business decisions
Consequentialist, hedonist, Rule utilitarian - principle of utility applies to each rule, 'leave it to the competent judge' (brings about the greatest quantity of higher pleasures), happiness not pleasure, qualitative - higher and lower pleasures
Actions are right in the proportion they tend to promote happiness