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Cognitive approach
Classic evidence
findings
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Created by
Maisie Coleman
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Cards (2)
Findings
- Experiment 1
Mean estimate (
MPH
):
Smashed
-
40.8
Collided
-
39.3
Bumped
-
38.1
Hit
-
34.0
Contacted
31.8
Those who are exposed to the word
'smashed'
assume
higher
speed
Findings - Experiement 2
Response Smashed Hit Control
Yes
16
7 6
No
34
43 44
Those exposed to the critical Q were more likely to say
yes