Rural Rebranding Case Study

Created by

Elsie Coote

Cards (14)

post production countryside 
primary jobs employing less people as jobs go else where and mechanisation
rural areas in decline- rebranding the post production countryside 
cornwall
what industries did cornwall have?
primary industries- fishing, quarrying, tin mining, copper, china clay
why is it difficult to attract business and regeneration to rural and coastal areas?
-core periphery
-housing
-distance and transport
-healthcare
-education
-lower income
problems with cornwall 
-can be as much as 8 hours away from London
-few major road links
-rail is slow, 2.5 hours to exeter
-17 neighborhoods are among the top 10% most deprived in UK
-30% children in poverty
-lowest education attainment
-brain drain, learn and leave
-average income is £10,000 less then england
what makes an area deprived?
neighborhoods that lack the basic necessities they need to thrive. this may refer to income and employment, but also education, health, housing, services, commitment, safety and living environment
negative changes in cornwall 2015-2019 data
all caused by shift in industry
income decrease- 88-99
employment decrease- 74-91
crime increase- 270-218
camborne, cornwall 
spiral in decline mining jobs were lost
holmans mining equipment 
employed 3,000 people all in one company
foodbank in cornwall  
largest in the country
feeds 400-500 families a month
14,000 meals
what is the average wage in camborne
£4 lower then uk avarage
wild young parents  
mentoring, activities, skills, raise moral
no long term jobs around
general strategies for rural rebranding
-rural heritage and tourism
-arts and media project
-on-farm tourism fishing, accommodation, clay pigeon shooting
-rural industry, development special furniture, jewelry
-development of rural energy: local hydroelectric schemes, solar and wind farming organic crops
-off farm development
rebranding cornwall 
poldark
jamacia inn
expanded newquay airport
promoted by rick stein on tv
flagship project-> eden project