Strengths of independent groups
-Participants only partake in ONE condition, no order effects
>Performance in the condition won't be worse as there is no boredom or fatigue
>Therefore order effects won't impact participants performance or affect results so they will be due to IV manipulation (NO NEED TO COUNTER BALANCE)
-Participants only take part in ONE condition, won't realise the aim of the experiment.
-Won't lead to demand characteristics
>Participants have less opportunity to change their behaviour to suit/refute the aim of the experiment.
-Won't lead to participants displaying unnatural behaviour
>Will lead to accurate data
>Findings are more likely (due to IV manipulation)