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A level Psychology
Consumer Psychology
Finlay et al (2006)
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Cards (9)
Casino design 1:
Kranes
(
1995
)
Playground Layout Model.
- Suggested that
casino
should be simple and easy to understand, with space having pleasing and familiar elements, having e.g.,
sunlight
, greenspace and moving water (inducing feelings of freedom and security).
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Casino design 2:
Friedman
(
2000
)
Twist
and
Turn Layout Model.
- Suggested that
machines
should be the dominant feature of the decor and that other designs should be limited to highlight the
machines.
- e.g.,
ceiling
should be low (to draw attention to machines), areas should be made of small pathways (reducing
legibility
and coherence.
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Experimental design
Quasi-experimental
design.
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How was DV operationalised?
Measures of
emotional
reactions to
casinos
were collected from people who gambled in 6 casinos.
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Sample
48
individuals.
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Sampling technique
Volunteer (from Las Vegas, Nevada).
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Recruitment process
-
2-3
participants paired with one researcher, group went on to visit
4
casinos.
- Process was replicated for each of
4
researchers, so all 16 casinos rated by at least
3
individuals.
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Results
-
Kranes-type
casinos yielded significantly higher ratings than
Friedman-type
casinos on pleasure and restoration.
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Conclusion
- Future research should focus on design variations that can be built into a
Friedman-type
setting to enhance
restoration.
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