- Ps given a planned shopping task with money to spend and complete a task in 1 of 3 virtual store layouts
- Each participant was given a budget of £20 (or 12,000 Greek drachmas)
- Whatever the Ps 'purchased' was subsequently purchased by the researchers and physically delivered to the participants.
- The online store offered mainly Euro brands such as Coke, Heineken, Pringles, Tide and Johnny Walker but also included some on-brand products.
- To make the experience as similar to real life as possible, Ps were given a blank shopping list and information on what was available in order to plan their purchases