Endel Tulving and Joseph Psotka (1971) study
1. Participants given lists of words organised into categories, one list at a time
2. Recall averaged about 70% for the first list, but became progressively worse as participants learned each additional list (proactive interference)
3. At the end, participants given a cued recall test - told the names of the categories
4. Recall rose again to about 70%