Forgetting occurs when information is available in the LTM but isn't accessible. Accessibility depends in large part on retrieval cues.
When information is initially placed in memory, associated cues are stored at the same time.
If these cues are not avalaible at the time of recall, it may appear that you have forgotten the information, but this is, in fact, due to retrieval failure - not being able to access memories that are there.
Tulving reviewed research into retrieval failure and discovered a consistent pattern to the findings. He summarised this pattern in which he called the encoding specificity principle.
This states that a cue (if i is going to be helpful) has to be both
1) present at encoding
2) present at retrieval
So, it follows that if the cues available at encoding and retrieval are different, or if cues are entirely absent at retrieval, there will be some forgetting.
In 2 of these conditions, the environmental contexts of learning and recall matched, whereas in the other 2 they didn't.
Accurate recall was 40% lower in the non-matching conditions.
They concluded that external cues available at learning were different from the ones available at recall and that this led to retrieval failure: demonstrating context-dependent forgetting.
Godden and Baddeley didn't control many other variables. The divers took part in the study at different times of the day and at different diving locations.
Therefore, each diver would've experienced different contextual cues, which may have affected their memory.
So, we're unable to conclude that the results are due to the on land/underwater conditions, or are due to another contextual cue provided by the different time of day or diving location.
Also, the context examined in their study is extreme, and so arguably can't provide judicious insight into context-dependent forgetting in real life scenarios.
State dependent forgetting. Given anti histamine drugs. Lists of words. Given drug or not.
Antihistamine drugs - sedating effect, can make the individual feel drowsy, not as alert as usual - providing a comparison to everyday non drug-induced behaviour.
Pp's had to learn a list of words and parts of a text, and then recall the info at a later point.
4 conditions
1) learn words/text after taking antihistamine, recall after taking antihistamine
2) learn words/text after taking antihistamine, recall without antihistamine
3) learn words/text without antihistamine, recall without antihistamine
4) learn words/text without antihistamine, recall after taking antihistamine
In conditions where the learning and recalling physiological state of pp's matched, memory was improved.
This demonstrates the power of 'state' on recalling information - when the physiological/emotional cues that are present at the time of encoding are missing at the time of retrieval, state-dependent forgetting is likely to occur.
Godden and Baddeley replicated their underwater experiment but used a recognition test instead of recall - participants had to say whether they recognised a word read to them from a list, instead of retrieving it for themselves.
This suggests that retrieval failure is a limited explanation for forgetting because it may only explain forgetting for some types of memory, tested in specific ways, under certain conditions.
This further suggests that the findings from studies of retrieval failure have poor generalisability.
Support for the retrieval failure explanation of forgetting is presented by Tulving and Pstoka - who showed how the presence of cues can overcome the effects of interference.