factors that make an individual decide what bundle of goods to consume.
taste and preferences
2 attempts to quantify satisfaction
cardinal utility theory
ordinal utility theory
This theory used ranking of preferences, which attaches specific numbers to different levels of satisfaction.
cardinal utility theory
this thoery used, only consumers can do is to rank or order their preferences,
ordinal
This law states that as an individual consumes more units of commodity per unit of time, his/her total utility increases, reaches its maximum, and starts to decrease
law of diminishing marginal utility
it is obtained by subtracting successive units of total utility divided by the successive units of quantity
marginal utility
3 Assumption of Rational Preferences
completeness
non-satiation
transitivity
a property of preference that implies a bundle of goods can be ranked as preferred, indifferent, or less preferred to one another
completeness
known as the “more is better” property of preferences
non-satiation
if bundle A is preferred over bundle B, and bundle B is preferred over bundle C, then bundle A is preferred over bundle C
transitivity
means that you will choose one bundle over the other.
preferred
means that you will gain the same satisfaction with two bundles, other factors being equal.
indifferent
3 characteristics of the indifference curve
negatively sloped
convex to the origin
do not intersect
shows the different combinations of Good X and Good Y that a consumer can purchase given his income and the prices of the goods.