2 markers

• broadsheet


  -larger and 'broad' newspapers in dimension

  - content focuses on more serious stories informal lexis, often national and international affairs

  -> eg. the times
• convergence


  -coming together of previously separate media industries/platforms

  - often the result of advances in tech where one device/platform has diff features

  -> eg. mobile phone can be used for messaging, calling or listening to music
• diversification


  where media orgs who have specialised in producing media products in one form move into producing content across a range of forms
• hegemony


  - derives from Gramsci (YAYYY SOCIOLOGY -_-)

  -dominance of one group over another, often supported by legitimating norms and ideas

  -> eg. dominant social position in society is taken by men over women
• horizontal integration


  - media conglomerate is made up of diff companies that produce & sell similar products, often bc of mergers

  -> eg. a company with interests in film, tv and newspapers
• independent film


  - a film made outside of financial and artistic control of a large mainstream film company

  - if truly indie, it is privately conceived & funded but this is rare

  - therefore commonly refers to a film made by a smaller film company on a low budget

  -> eg. A24 or Sixteen Films
• media conglomerate


  - company that owns other companies across a range of media platforms

  - increases their domination of the market and their ability to distribute their product

  -> eg. Disney
• mediation


  - the way in which a media text is constructed in order to represent a version of reality

  - constructed through selection, organisation and focus
• synergy


  -combination of elements to maximise profits within a media organisation or product

  -> eg. a film soundtrack sells the film and the film sells the soundtrack
• tabloid


  - dimensions of a newspaper; smaller and more compact

  - content focuses on lighter news with informal lexis, like celeb gossip

  -> eg. the daily mirror
• vertical integration


  - companies that own all or most of the chain of production & distribution for a product

  -> eg. a film company that also owns a chain of cinemas to exhibit the film