a limitation of lab experiments is that they lack generalisability. for example, the lab experiments may be artifical and not reflect the activities of everyday life. this means that participants may behave in unusually as this environment in unfamiliar. Also, particpants may know they are being tested in a lab and this may result is more unnatural behaviours known as demand characteristics. this matters because if particpants do not present with their usual behaviours than the research cannot be generalised beyond the research setting meaning lab experiments may have low external validity.