When making chemicals there is often a lot of waste products, so it is helpful for companies to know how much of the reactants are going to form the useful products.
Atom economy = Mr of desired products / Mr of all reactants x100
Why its important to consider atom economy:
Raw materials are expensive, so making less products is less profitable
Less sustainable to use large quantities of reactants to produce tiny amounts of products
Waste products are expensive to dispose of
Solutions to atom economy
Use a more efficient reaction
Find a use for the waste products
Other factors to consider in how profitable a reaction is: