The process of converting information between different forms.
Baddeley's (1966) procedure
Baddely gave different lists of words to four groups of participants to remember:
Group 1 - acoustically similar
Group 2 - acoustically dissimilar
Group 3 - semantically similar
Group 4 - semantically dissimilar
Participants were shown the original words and asked to recall them in the correct order.
Baddeley's (1966) findings
When participants recalled immediately, recalling from STM, they tended to do worse with acoustically similar words. When they recorded the word list after 20 minutes, recalling from LTM, they did worse with the semantically similar words. These findings suggest that information is coded acoustically in STM and semantically in LTM.