A03

• weakness

  • environmental determinism. Individual is controlled by external factors such as learning through stimulus, response and association
  • *example*
  • neglects role of free will, feel like they have no control over their behaviour
  • limiting explanation
• strength

  • prac apps - systematic desensitisation
  • treat phobias by helping unlearn their maladaptive association by gradual exposure while applying relaxation techniques
  • important part of applied psychology, help treat people in real world
• Weakness

  • animal bias
  • Pavlov used dogs to investigate classical conditioning and skinner used rats to investigate operant conditioning
  • problem because human behaviour may be more complex they have higher mental functioning
  • generalising findings of the research to human behaviour