Economic agents respond to incentives, which can allocate scarce resources to provide the highest utility to each agent
For the entrepreneur in a firm, the incentive for taking risks is profit
Rewards are positive incentives which will make consumers better off, whilst penalties make them worse off
Where incentives are not given properly, resources will be misallocated
Prices in market economies provide signals to buyers and sellers, which is an incentive to purchase or sell the good
A high demand and high price for a good will give an incentive to firms to allocate more resources to producing that good
An entrepreneur wants to avoid loss and gain profit, which makes them want to innovate, so they can reduce their production costs, and improve the quality of their products
Firms need an incentive to engage in risk taking, so they innovate. Without innovation, production will cost more and there will be a misallocation of resources