pH: pH fluctuations inside organisms= small, more likely to reduce enzyme's activity than denature it. Changing the pH changes the number of hydroxide ions & hydrogen ions (OH⁻ and H⁺) surrounding the enzyme. These interact with the charges on the enzyme's amino acids, affecting hydrogen bonding and ionic bonding -> changes in the tertiary structure (& substrate can no longer attach to the active site). pH= measure of a solution's hydrogen ion concentration. Any change in the pH decreases the rate from the optimum.