Gerald is of higher class to Mr Birling
'New money' judged as less pure
tension between Birling and Gerald's family
Crofts higher due to "old country" heritage
"Crofts Limited are both older and bigger than Birling and Company"
improve his own buisness prospects
shows he respects Crofts as a more elite family and wants to please them
Not happy for Shiela but for himself