A01

• A01: outline 


  bandura proposed behaviour is learnt from experience but proposed people learn via the observation and immitation of others
• vicarious reinforcement 


  observing others recieving awards for behaviours motivates us to immitate behaviour

  • this is indirect learning= observing behaviour and its consequences and makes desicion whether to immitate
• identification

  • more likely to immitate someone you identify with or see as a role model
  • eg they are attractive or have a high social status
• mediational processes

  attention-notice behaviour

  retention- how well remembered

  motor reproduction-ability to copy action

  motivation- the will do behaviour
• banduras research

  • children split into 2 groups, 1 group watched a video of the adult behaving aggressively towards bobo doll eg kicking it and the other adult was not aggressive
  • when the children in group 1 were observed, they were seen to aggressive towards bobo doll - identification
• bandura and walters research

  • showed videos of children where an adult behaved aggressively towards bobo doll
  • g1 saw adult praised g2 saw adult punished and g3 saw no consequences- G1 children were most aggressive to bobo doll