does not attempt to break complex behaviours down into simple components
for example behaviourist explain as stimulus response connections
holism follows subjective experiences, can only be understood considering whole person
thus more comprehensive approach with higher mundane realism so high ecological validity
HOWEVER- non scientific and no control, cannnot standardised, repeat for reliabiliy and less C+E relationships
STRENGTH-RWA
for example rogers client centred therapy led to counselling, successful therapy globally for mental disorders
improve QOL, return to work, contribute to the economy
LIMITATION- culturally bias
for example, many central ideas such as self actualisation more associated with western, individualistic cultures instead of collectivst
collectivist cultures eg japan, prioritise the needs of the group and community and rely on interdependance
thus generalising humanitic approach to other cultures has risk of imposed etic, more culturally relative research needed in collectivist cultures regarding humanistic ideas to be able to generalise to all- thus a limited application