Total revenue affected by output (increase revenue) and price effects (decrease revenue)
The monopoly price is higher than marginal cost, leading to reduced output compared to competitive markets.
Consumer Surplus (CS)
The difference between what a consumer is willing to pay and what they paid for the product.
Producer Surplus (PS)
The difference between the market price and the lowest price a producer is willing to accept to produce a good.
Regulation and Anti-trust Laws
To curb the negative impacts of monopolies and promote competitive markets.
Price Controls and Breakups
Tools used by governments to manage or dismantle monopolies.
If a monopoly raises the price, consumers will buy less.
If a monopoly reduces the quantity of output it sells, the price per unit of output increases.
A monopoly's marginal revenue is always lower than the price of the good. (Graphically: MR curve lower than demand curve)
When a monopoly increases the amount it sells, this has two effects on total revenue:
Output effects → Q is higher → tends to increase TR
Price effects → P is lower → tends to decrease TR
Profit Maximisation for a Monopoly:
A) Average total cost
B) Demand
C) Marginal Revenue
D) Marginal Cost
E) Monopoly Price
F) profit maximising quantity
The intersection of the marginal-revenue curve and the marginal-cost curve determines the profit-maximising quantity and then the demand curve show the price consistent with this quantity.